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How to Build Your Business in 90 Minutes a Day
Build Your Business in Just 90 Minutes a Day: A Game-Changing Strategy for Small Business Owners
When you first set up your business, you likely had a dream. There were goals you wanted to achieve and things your business was meant to provide—for you, your family, and the people you love. Maybe it was about financial freedom, the flexibility to live life on your terms, or the fulfillment that comes from doing something you’re truly passionate about.
But what happens for so many small business owners is that somewhere along the way, that dream starts to fade. The daily grind takes over, and you find yourself compromising on those original goals.
Here’s the reality: 80% of people in every industry are stuck in a state of endless financial struggle. And if you’re doing what everyone else is doing, chances are you’ll get the same results. To flourish and thrive, especially in uncertain times, you need to think differently and act differently. It all starts with your mindset.
Your thinking, shaped by your planning and daily actions, determines your income and success. If you keep doing what you’ve always done, you’ll keep getting the same results. To change that trajectory, you need to break free from the weeds—those day-to-day tasks that consume your time and energy but don’t move your business forward. The key is to dedicate focused time to work on your business, not just in it.
That’s where the 90-minute strategy comes in.
Why 90 Minutes is So Effective
Many small business owners struggle with time management, juggling multiple roles from HR to operations to marketing. Without dedicated time to focus on growth, you risk plateauing and staying stuck in the daily grind.
This is where the 90-minute approach comes in. By blocking off a specific chunk of time every day, you can focus entirely on the activities that will grow your business, such as marketing, customer retention, and innovation. Here’s why it works:
– Small, consistent steps compound: Dedicating just 90 minutes a day adds up to over 7 hours a week—almost a full working day focused on growth.
– It builds momentum: By tackling high-priority tasks daily, you’ll create a habit of consistent progress.
– It’s manageable: Unlike large, vague goals, a 90-minute window feels achievable and actionable, even on your busiest days.
– It gets you out of the weeds: Instead of being stuck in reactive, day-to-day tasks, this focused time allows you to strategically work on activities that drive growth.
The Key to Success: Make Your 90 Minutes Count
Not all tasks are created equal. To truly build your business, your 90-minute sessions must focus on high-impact activities that drive growth. Here are some foundational steps to ensure your time is productive:
1. Schedule Your 90 Minutes When You’re at Your Best
Identify the time of day when you’re most productive. For some, it’s early morning before the day’s distractions set in. For others, it could be after the kids are in bed or during a quiet lunchtime slot. The key is consistency and focus.
2. Create the Right Environment
Eliminate distractions during your 90-minute sessions. Turn off your phone, silence notifications, and let your team or family know you’re not to be disturbed. Set up a workspace that’s conducive to deep focus—whether that’s a tidy desk, a quiet corner, or a local coffee shop.
3. Have a Concrete Goal
Start each session with a clear, specific goal. Whether it’s crafting a marketing email, analysing your customer data, or brainstorming new offers, know exactly what you want to achieve during that time.
4. Prioritize Tasks That Drive Growth
Use the 80/20 rule: focus on the 20% of tasks that generate 80% of your results. For example, activities like nurturing leads, engaging with customers, or planning campaigns will have a much greater impact than tweaking your logo or organising your desk.
5. Use Time Targets to Stay on Track
Assign specific time limits to tasks within your 90 minutes. For instance, spend 30 minutes writing an email, 30 minutes reviewing campaign performance, and 30 minutes brainstorming your next lead magnet. Setting end times creates urgency and keeps you from overthinking.
26 Ideas for Your 90-Minute Sessions
To help you get started, here are 26 impactful activities you can focus on during your 90-minute sessions:
1. Write marketing emails: Draft emails to nurture your leads, announce promotions, or share valuable insights.
2. Create sticky letters: Send personalised thank-you notes or follow-up messages to new customers.
3. Reactivate past customers: Reach out to former clients to reengage them with your business.
4. Build an autoresponder campaign: Set up a series of automated emails to nurture leads over time.
5. Follow up on leads: Send follow-up messages to potential customers or unconverted quotes.
6. Craft a customer avatar: Define your ideal customer to tailor your marketing messages effectively.
7. Grow your email list: Brainstorm strategies to attract new subscribers.
8. Design a landing page: Create a page to capture leads in exchange for valuable content.
9. Plan giveaways or downloads: Develop resources or offers that incentivise people to join your list.
10. Segment your database: Group your contacts based on behaviours or preferences to personalise communications.
11. Leverage OPC (Other People’s Customers): Identify partnerships or opportunities to reach new audiences.
12. Engage on social media: Comment, post, or go live on platforms where your audience is active.
13. Brainstorm headlines: Work on compelling headlines for emails, blog posts, or ads.
14. Write a blog article: Add valuable content to your website to boost SEO and engage readers.
15. Review PPC performance: Analyse your ad campaigns and tweak them for better results.
16. Script a video: Plan content for TikTok, Instagram, or YouTube.
17. Request reviews or testimonials: Ask satisfied customers to share their experiences.
18. Plan a promotion: Develop offers or campaigns to drive sales.
19. Map out a launch campaign: Plan the steps for introducing a new product or service.
20. Develop new offers: Brainstorm ideas for packages, discounts, or value-added services.
21. Analyse your Google Analytics: Track where your website traffic is coming from and optimise accordingly.
22. Update your website: Refresh content, improve SEO, or add new resources.
23. Write and design ads: Create compelling copy and visuals for your advertising campaigns.
24. Draft sales letters: Develop long-form content to drive conversions.
25. Optimise Google My Business: Update your profile with new photos, posts, or events.
26. Plan your next day: End your session by outlining tasks for tomorrow.
Why 90 Minutes a Day Works
When you consistently dedicate time to these high-impact activities, your business will grow. It’s not just about checking items off a list; it’s about focusing on what truly moves the needle.
For example, outsourcing repetitive tasks like bookkeeping frees up time to focus on generating new leads or nurturing customer relationships. It’s a mindset shift: instead of trying to do it all, focus on the things only you can do to drive your business forward.
Ready to Build Your Business in 90 Minutes a Day?
If this sounds like a strategy you’d like to implement, I’ve got resources to help you get started. Book a discovery call here to see how we can tailor this approach to your unique business goals.
Building your business doesn’t have to feel overwhelming. With just 90 minutes a day, you can take consistent, meaningful steps toward growth—and create the thriving business you deserve.