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How Can My Business Get Found by AI Tools Like ChatGPT?
The AI world moves fast, and one of the most valuable assets your business can build right now is visibility in AI tools like ChatGPT. But how can your business get found by AI?
If you’ve ever asked ChatGPT, Google Gemini, or Microsoft Copilot a question and noticed certain businesses or websites being mentioned in the response, you’ve seen AI visibility in action.
Those businesses aren’t just lucky, they’re strategically optimising their content to be found and favoured by large language models (LLMs). And if you’re investing in content marketing or SEO, this is the next frontier you need to know about.
What Is LLM (Large Language Model) Visibility?
LLM visibility means your content, brand, or website is discoverable, used, and surfaced in answers by AI tools powered by large language models such as ChatGPT, Claude, or Gemini.
It’s the evolution of search engine visibility. Where traditional SEO focused on ranking in Google, LLM visibility is about being mentioned or cited by AI when users ask it questions.
Imagine your business being the go-to example or suggested resource in AI-generated responses. That’s the level of trust and visibility we’re aiming for.
Why It Matters for Your Business
More people are turning to AI tools to search, learn, and make decisions, especially busy business owners and consumers who want fast, summarised answers.
If your business isn’t showing up in those results, you risk becoming invisible to your next potential client.
AI tools like ChatGPT are becoming gatekeepers to information. You don’t just want to be found on Google. You want to be found by AI.
How Do AI Tools Like ChatGPT Choose What to Include?
LLMs aren’t searching the web live in the way Google does. Instead, they’re trained on vast amounts of public content and licensed data. However, tools like ChatGPT (via browsing), Perplexity AI, and others do scan and reference current web pages.
They prioritise content that is:
- Well-structured and clearly written
- Authoritative and trustworthy
- Frequently linked to or cited online
- Publicly accessible (not behind a login)
- Hosted on fast, reliable websites
How To Get Found by AI Tools Like ChatGPT
You don’t need to be a tech giant to gain AI visibility. Here’s how to increase your chances:
1. Answer Specific Questions Clearly
Create blog posts that directly answer the kinds of questions your audience might type into ChatGPT.
Tip: Use tools like AnswerThePublic or ChatGPT itself to uncover common questions in your niche, or revisit our guide on The Top 5 best business blog topics.
2. Write Structured, Authoritative Content
Use headers, bullet points, clear summaries, and cite your sources where needed. This helps AI understand your content.
3. Demonstrate Experience and Trust
Include real-life examples, case studies, or client testimonials that showcase your expertise.
4. Earn Mentions Elsewhere
Get featured on other trusted sites through guest posting, PR, and collaborations. Mentions and links build your online authority.
5. Keep Key Content Public
AI tools can’t read gated or hidden content. Make your key educational content open and easy to access.
6. Use Natural, Conversational Language
AI tools favour content written in a human tone. Avoid jargon and keep explanations simple.
What Is an llm.txt File—and How to Use It
You may have heard of robots.txt—a file that tells Google what it can or can’t index on your site.
The llm.txt file works similarly, but it’s for AI bots. It lets you allow or block AI tools like ChatGPT or Perplexity from using your content.
How to Create an llm.txt File
- Decide what you want to allow/disallow (e.g., allow OpenAI, block Google-Extended)
- Open a plain text editor and paste your chosen settings (examples below)
- Save the file as
llm.txt - Upload it to the root of your website, so it’s accessible at:
yourdomain.com/llm.txt
Example to allow all AI crawlers:
User-Agent: *
Allow: /Example to block all AI crawlers:
User-Agent: *
Disallow: /This gives you greater control over what AI sees and how your content is used.
Want a step-by-step guide?
Email me at [email protected] for a copy of the LLM Visibility Checklist to create your own llm.txt file and get your business ready for AI
Test Your Visibility
Here’s a quick test: Ask ChatGPT a question your ideal customer might ask. Does your business appear in the response? Are you referenced or cited?
If not, there’s work to do. But the good news is that you now know what to do about it.
Final Thought: AI Visibility Is the New SEO
If you want to stay competitive in a world of AI-first search and decision-making, now’s the time to get your business found by AI tools like ChatGPT.
Want to check if your site is AI-visible?
Need help with creating content that shows up in AI results?